A HISTORIC CONVERGENCE
2026: The year Senegal enters another dimension
The Lions of Teranga — Africa Champions 2025/2026
The Lions claim their second star by winning the AFCON 2025/2026 title.
Youth Olympic Games — Dakar 2026
Senegal hosts the Youth Olympic Games for the very first time on African soil.
FIFA World Cup 2026
Senegal shines on the world's greatest sporting stage during the FIFA World Cup 2026, organized in North America.
Dakar Fashion Week — 25th Edition
Senegal celebrates the 25th edition of Dakar Fashion Week, featuring a spectacular runway show over the sea linking Dakar to Ngor Island.
Building on a unique convergence in sport, culture, creativity and international influence, SENEGAL IS CALLING turns this historic moment into lasting impact.
THE EXPERIENCE HIGHLIGHTS
Launch evening: brands, sponsors, institutions, Press & influencers — Dakar
Narrative pre-positioning
Press lunch: press & influencers — Paris
Setting the narrative
Press & influencers dinner — NYC
Diaspora activation
SENEGAL CULTURAL PARADE
A cultural parade through the streets of New York: performances, music, creation, colors.
Urban viral moment
Private Match Fan Zone: MATCH FRANCE vs SENEGAL
Iconic World Cup match in New Jersey (City adjacent to NYC).
Maximum emotional capital
B2B BUYERS ACTIVATION
Professional buyers meeting and Investors Conference
GALA DINNER
Prestigious dinner bringing together institutions, sponsors, economic leaders, creators and diaspora figures.
Economic Diplomacy & B2B
CLOSING
Official closing and launch of the post-event narrative: Road to Dakar 2026.
THE SENEGAL EXPERIENCE POP-UP
For three days, New York hosts a next-generation immersive pop-up, a contemporary showcase of Senegal. A living space where culture, creation and investment opportunities converge.
Art & Lifestyle
Contemporary fashion & design, exceptional craftsmanship, gastronomy, artistic performances, Youth Olympic Games (YOG) 2026 installations
Business & Investment
Financial services, legal and tax firms, real estate, digital solutions, mobility support and education — a complete ecosystem for investing and establishing in Senegal.
Virgin Hotels New York City — The Factory Manhattan, New York
The central hub of the operation. A premium venue in the heart of Manhattan, the convergence point for brands, partners, investors, media and VIP guests.
Premium & experiential
High-end setting aligned with the operation's DNA: Black Excellence – Afrofuturism – Legacy
Manhattan visibility
Strategic address, accessible and prestigious for participating brands
VIP networking
Space designed to foster qualified encounters with investors, buyers, institutions and premium diaspora
Impact & content
A striking décor to amplify visibility, produce live content and create memorable moments
