As part of its international rollout, Senegal is Calling is setting up in New York with an immersive fan zone inside the Virgin Hotels.
Designed as a space for encounter and discovery, this fan zone offers a first immersion into the world of the project. It allows the public — particularly the African diaspora on location — to explore the inspirations, values and energy driving the initiative.
This space becomes a convergence point between culture, lifestyle and experience.
This space becomes a convergence point between culture, lifestyle and experience. It carries a vibrant atmosphere, where exchanges, discoveries and moments of sharing around contemporary African identity come together.
The fan zone also plays a strategic role: it creates engagement, tests the interest of the international public and strengthens the project's visibility in a dynamic environment like New York.
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